Posted Date : August 29,2019
Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13711
Government Authority located in South Carolina; USA based organization looking for expert vendor for design, build and execute a digital marketing strategy for online graduate programs.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide design, build and execute a digital marketing strategy for online graduate programs,
- seeking to partner with a marketing firm to design, build, and execute a scalable, easy to manage, digital marketing strategy to support enrolment efforts for two online graduate programs, the master of science in management and the master of science in emergency management.
- The overall marketing plan will need to deliver a sustainable strategy for long-term growth that will produce increased website traffic, increased inquiries, increased program applications, increased deposits, and increased enrolment in the programs,
- Suitable firms for this project will be able to provide a range of marketing services, including, but not limited to:
- Research and strategic planning,
- Media planning, evaluation, negotiation and purchasing,
- Ad trafficking across digital media,
- Creative and production services for digital media,
- Interactive media,
- Digital marketing,
- Search engine optimization,
- Search engine marketing,
- Web tracking and reporting,
- Social media, analytics tracking and reporting,
- Social media advertising,
- Photography services and video production,
- Measurement and tracking and reporting,
- Other marketing services as identified,
- Conduct marketing research to assess competition and market conditions relevant to the identified graduate programs,
- Develop a comprehensive digital marketing strategy for the identified programs that will emphasize their quality, affordability, and convenience,
- Design the comprehensive marketing strategy so that residents are its primary target audience, with regional and national audiences as secondary and tertiary targets,
- Determine specific measurements that will be tracked for the campaign as well as the overall effectiveness and return on investment the marketing strategy will provide, provide advanced analytics tracking, reporting, and ROI analysis,
- Provide monthly budget updates and maintain overall strategy and plan budget,
- Deliver creative design for digital and social media programming, and other design features that provide maximum impact and return on investment,
- Maintain timelines and deadlines, while keeping all appropriate staff informed of project status,
- Maintain open communication to include but not limited to scheduled meetings and conference calls with lander leadership, including but not limited to the lander university provost, the director of the center for online and innovative learning; the director of graduate programs; and associated deans and program directors,
- Perform a complete handoff of the marketing campaign and all tools necessary for its continuance prior to the conclusion of the agreement,
(2) All the questions must be submitted no later than September 10, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: September 18,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$
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Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID : MRB-13711
Government Authority located in South Carolina; USA based organization looking for expert vendor for design, build and execute a digital marketing strategy for online graduate programs.
[A] Budget: Looking for Proposal
[B] Scope of Service:
(1) Vendor needs to provide design, build and execute a digital marketing strategy for online graduate programs,
- seeking to partner with a marketing firm to design, build, and execute a scalable, easy to manage, digital marketing strategy to support enrolment efforts for two online graduate programs, the master of science in management and the master of science in emergency management.
- The overall marketing plan will need to deliver a sustainable strategy for long-term growth that will produce increased website traffic, increased inquiries, increased program applications, increased deposits, and increased enrolment in the programs,
- Suitable firms for this project will be able to provide a range of marketing services, including, but not limited to:
- Research and strategic planning,
- Media planning, evaluation, negotiation and purchasing,
- Ad trafficking across digital media,
- Creative and production services for digital media,
- Interactive media,
- Digital marketing,
- Search engine optimization,
- Search engine marketing,
- Web tracking and reporting,
- Social media, analytics tracking and reporting,
- Social media advertising,
- Photography services and video production,
- Measurement and tracking and reporting,
- Other marketing services as identified,
- Conduct marketing research to assess competition and market conditions relevant to the identified graduate programs,
- Develop a comprehensive digital marketing strategy for the identified programs that will emphasize their quality, affordability, and convenience,
- Design the comprehensive marketing strategy so that residents are its primary target audience, with regional and national audiences as secondary and tertiary targets,
- Determine specific measurements that will be tracked for the campaign as well as the overall effectiveness and return on investment the marketing strategy will provide, provide advanced analytics tracking, reporting, and ROI analysis,
- Provide monthly budget updates and maintain overall strategy and plan budget,
- Deliver creative design for digital and social media programming, and other design features that provide maximum impact and return on investment,
- Maintain timelines and deadlines, while keeping all appropriate staff informed of project status,
- Maintain open communication to include but not limited to scheduled meetings and conference calls with lander leadership, including but not limited to the lander university provost, the director of the center for online and innovative learning; the director of graduate programs; and associated deans and program directors,
- Perform a complete handoff of the marketing campaign and all tools necessary for its continuance prior to the conclusion of the agreement,
(2) All the questions must be submitted no later than September 10, 2019.
[C] Eligibility:
- Onshore (USA Only);
[D] Work Performance:
Performance of the work will be Offsite. Vendor needs to carry work in their office location.
Budget :
Deadline to Submit Proposals: September 18,2019
Cost to Download This RFP/RFQ/RFI/Solicitation/Tender/Bid Document : 5 US$